Testimonials often express an opinion about the nature and quality of a practitioner's service, and can mislead the public. As a result, the College prohibits advertising through testimonials.
The College recognizes that third party websites, such as Google, Yelp, and RateMD, allow testimonials to be posted without a practitioner's knowledge. If a practitioner becomes aware of any testimonials on these websites, the College expects that they will make reasonable efforts to have the testimonial removed. Members should not encourage patients to leave reviews on these websites, or promote their services by encouraging patients to review these third party testimonials.
More information on testimonials and other aspects of the advertising standard can be found in the Standard of Practice: Advertising and the Advertising Guideline.
